We can all find reasons to upgrade our video production equipment and software. Industry magazines tell us we should and equipment/software manufacturers advocate we do so we’ll have access to the new features available in the upgrade. There are thousands of people in production forums throughout the world who believe that staying up to date with current upgrades and technology is crucial to being competitive in the video production industry.
What are the other video production companies in your area? What type of clients do they serve? If there are 10 wedding videographers and 0 corporate video production companies, then you should seriously consider being the first and only corporate production company in your area. If there are 10 corporate video companies and only a few wedding videographers, you should lean more towards wedding videography. If it’s about the same in both categories, consider serving both markets or simply choose the type of work you prefer to do.
One of the speakers talked at the end of the second day about motivation and opportunity. Wow, he was good! What he had to say and how he said it were really inspiring. So, we talked about the website and he promised to look at it. I will be calling him to see if there is something we can do together.
You also have to consider if the packages offer video editing, casting and script writing. Of course, you are obligated to put your input into the project but professional people working on it make a lot of difference to the finished product. If they provide a script writer as well as storyboard artist, work with them and explain fully what you want on the video. If you are satisfied with the script, you can give the go-signal for the start of video production.
If you want to deal with a US company where you know that your artists are familiar with the sensitivities of western cultures, Fire Starter Videos is one of the most affordable animation companies in the country. Affordable doesn’t however mean low quality. We have produced animated videos for companies as large as Mastercard all the way down to sole entrepreneurs who need an white board animation video for their new iPhone app.
And although we are a India animated explainer video, we will bring all of these video production services to you, no matter where your business is located, and at no extra charge. It’s just what we’re known for. We will come to you, at no cost to you.
The reality is that metrics don’t matter at all. Really, they don’t. I have written repeatedly that video metrics are not worth your time to invest in or learn about. The ONLY thing that matters with your online videos is whether your viewer picks up the phone to call you for an appointment. That’s it. That’s your goal. If your videos are not accomplishing that, you have big problems. The reason that most lawyer video does not work is that most videos fail to provoke a viewer to take action.
We can facilitate your planning. We have a short survey about the kind of video you want that you can fill in, or if you prefer we can take your brief over the phone and then send you the outline script for you to approve. It’s a really simple process that will give you confidence that you will get the video that you want.